Sunday Lunches and Empty Roads: A Week Cycling Through Provence
Two of us from the Persocal team went out to scout Provence the way we scout most regions before we build them into client itineraries — by actually doing the trip ourselves first, badly planned on purpose. We picked up the bikes from a shop in Aix that didn't ask many questions — a quick check of height, a helmet each, a paper map we barely used after day two. The woman behind the counter told us, half-joking, to avoid the road to Ménerbes on Sundays because of a market that spills onto it. We forgot this almost immediately, which turned out to matter more than we expected.
There's a stretch of road between Gordes and Roussillon where the lavender, if you time it right, runs on both sides for almost the whole ride. It's not a secret — half of Provence's postcards are shot within a few kilometers of it. But at seven in the morning, before the tour
buses start moving between hilltop villages, it's just you, the smell of it, and the sound of your own tires on gravel.
We spent a week doing this properly — bikes rented in Aix, a loose route sketched out, no fixed hotel bookings past the first two nights. That last part turned out to matter more than anything else we planned. The best afternoon of the trip wasn't on the itinerary at all: a closed road outside Ménerbes forced a detour, and the detour led to a village with no name we could find on a map and a café with four tables, all occupied by people who clearly lived there and clearly had opinions about the wine list.
By the second day we'd developed opinions about roads we had no business having opinions about — this one too exposed after ten, that one worth the extra climb for the view down into the valley. Neither of us had cycled seriously before this trip. It didn't seem to matter as much as we'd worried it would; the terrain in the Luberon rewards patience over fitness, mostly.
The mornings had a rhythm to them by day three. Coffee somewhere small before the ride, a market stop if the timing lined up, then riding until the heat got serious — usually around eleven, sometimes earlier depending on how exposed the road was. Lunch was always the longest part of the day, and always underplanned, which is exactly why it worked. We stopped when something looked good, not when a guidebook told us to, and more than once that meant a grocery-store baguette and cheese eaten on a low stone wall instead of a restaurant, which somehow felt like the better meal anyway.
I fell once, on a gravel patch outside a vineyard we hadn't meant to stop at, and the vineyard owner — who saw the whole thing from his tractor — walked over less to help than to laugh, then insisted on pouring us both a glass of something unlabeled before letting us leave. That kind of interruption doesn't happen if you're driving. It barely happens if you're walking. On a bike, moving slowly enough to be seen and stopped but fast enough to actually cover ground, Provence kept finding ways to interrupt the plan in exactly the right way.
On day four we found a small village church, unlocked and empty, cool in the way old stone stays cool no matter what the day outside is doing. We sat in it for maybe ten minutes, not for any religious reason, just because it was quiet and our legs wanted a break that wasn't a café. Nobody else came in the whole time. Back outside, the heat hit like a wall, and we got back on the bikes anyway.
By the fifth day we'd stopped checking how far we'd ridden. That's usually the sign a trip has actually started working. We'd also stopped taking as many photos, which felt strange to notice at the time and obvious in hindsight — the villages that photograph best are rarely the ones you remember most clearly once you're actually there, sweating slightly, hungry, arguing gently about whether it was too early for a second coffee.
We finished the week in Aix again, dustier and slower-moving than when we'd started, and gave the bikes back with a kind of reluctance that surprised both of us. The shop owner asked, mostly out of habit, whether we'd had a good trip. We must have taken too long answering, because she laughed and said we clearly had, before we'd said a word.
Neither of us had planned to feel that way about returning a rental bike. Both of us understood exactly why we did.
We took the train back through some of the same country the next morning on our way out, and it looked completely different from behind glass at speed. Recognizable, technically the same landscape, but flattened somehow, missing whatever it is that only shows up when you're moving slowly enough to actually be in it rather than passing through.
This is the trip that's now baked into how Persocal plans Provence — looser itineraries, fewer fixed bookings, more room for a closed road to turn into the best afternoon of someone's week.